Hats off to Iran's Foreign Minister's Communication Style

One of the key services we provide is communication; therefore, we paid particular attention to the leaders' communication style; our focus was primarily on Iran's Foreign Minister, Abbas Araghchi.

Although his country was at war with the US and its ally, Israel, Iran’s communication style, Araghchi always appeared with a calm and magnetic public communication style. 

Around the world, Araghchi’s characteristic communication style made him an increasingly popular figure; as a result, he gained fans  among netizens  (combination of internet and citizens) worldwide, including in the West. Araghchi represents a unique paradox amid the tense wartime situation.

Personally, we view Araghchi as a classy figure, and no doubt he was an antithesis to many others. He consistently appears calm, articulate, intellectual, confident, and decent, with a characteristically sarcastic smile. He handles interviews with various media outlets with patience, intelligent answers, and even the occasional bit of humor.

Moreover, his speaking style is not explosive, even when he is addressing thought-provoking questions or statements from the media. One interview with Western media that we loved and which also resonated with netizens was when he was asked about the existence of four American prisoners of war held in Evin Prison in Iran. Araghchi's terse response to that question was:  'If the US and Israel do not attack our prisons, they are safe”. What a highly diplomatic and sarcastic response.

In conclusion, communication in war times should always be clear and effective and Araghchi did just that.